Naples, FL at a glance
Median household income
$153,182$12,765 per month · U.S. Census Bureau ACS 5-YearHow much rent can you afford in Naples, FL?
HUD’s fair market rent for each size, against what a typical household here earns. Change the income to see yours.
How much is rent in Naples, FL? By bedroom, 2026
HUD's fiscal 2026 Fair Market Rents for Naples-Marco Island, FL MSA, with the income each one takes if rent stays under 30% of it.
| Unit Size | Monthly Rent | Annual Rent | 30% Rule Min. Income | % of Median Income |
|---|---|---|---|---|
| Studio / Efficiency | $1,396 | $16,752 | $55,840 | 10.9% |
| 1-Bedroom Apartment | $1,797 | $21,564 | $71,880 | 14.1% |
| 2-Bedroom ApartmentBenchmark | $1,986 | $23,832 | $79,440 | 15.6% |
| 3-Bedroom Home | $2,581 | $30,972 | $103,240 | 20.2% |
| 4-Bedroom Home | $2,805 | $33,660 | $112,200 | 22% |
What a typical income covers in Naples, FL
The 50/30/20 rule applied to the local median of $153,182 a year ($12,765 a month before tax).
What $153,182 leaves after Florida taxes
Federal income tax, Social Security, Medicare and Florida tax on the local median income. Change the salary to see yours.
Rent, jobs and pay in Florida
Living in Naples, FL: common questions
What is the median household income in Naples, FL?
According to the latest U.S. Census Bureau ACS 5-Year survey, the median household income in Naples, FL is $153,182 per year (approximately $12,765 per month).
What is the average rent in Naples, FL?
The closest official figure is HUD's Fair Market Rent for 2026: $1,396 for a studio, $1,797 for one bedroom, $1,986 for two, $2,581 for three and $2,805 for four, utilities included.
It is not an average of listings. HUD sets it at the rent 40% of recent movers paid or less for a standard unit, so a new lease on a nicer place will usually cost more.
Is Naples, FL expensive to live in?
Prices there run 3.2% above the U.S. average. BEA's regional price parity for the metro area is 103.2, where the U.S. is 100. Rent moves the number most: housing is where places differ, while goods cost about the same everywhere.
How much do you need to earn to comfortably afford rent in Naples, FL?
To keep a $1,986 two-bedroom under 30% of gross income, a household needs about $79,440 a year, or $6,620 a month. That is 52% of what the typical household in Naples, FL earns.
How much do you need to live comfortably in Naples, FL?
On the local median income of $153,182 ($12,765 a month before tax), the 50/30/20 rule leaves $6,383 a month for needs like rent, utilities and groceries, $3,830 for everything else and $2,553 for savings or debt. A two-bedroom at $1,986 takes 31% of the needs share.
How much is the electric bill in Naples, FL?
Homes in Florida paid 15.1¢ per kWh on average (EIA). At 900 kWh a month, a typical use, that is about $136. Your bill depends mostly on heating and cooling.