Winter Haven, FL at a glance
Median household income
$59,648$4,971 per month · U.S. Census Bureau ACS 5-YearHow much rent can you afford in Winter Haven, FL?
HUD’s fair market rent for each size, against what a typical household here earns. Change the income to see yours.
How much is rent in Winter Haven, FL? By bedroom, 2026
HUD's fiscal 2026 Fair Market Rents for Lakeland-Winter Haven, FL MSA, with the income each one takes if rent stays under 30% of it.
| Unit Size | Monthly Rent | Annual Rent | 30% Rule Min. Income | % of Median Income |
|---|---|---|---|---|
| Studio / Efficiency | $1,226 | $14,712 | $49,040 | 24.7% |
| 1-Bedroom Apartment | $1,230 | $14,760 | $49,200 | 24.7% |
| 2-Bedroom ApartmentBenchmark | $1,497 | $17,964 | $59,880 | 30.1% |
| 3-Bedroom Home | $2,023 | $24,276 | $80,920 | 40.7% |
| 4-Bedroom Home | $2,511 | $30,132 | $100,440 | 50.5% |
What a typical income covers in Winter Haven, FL
The 50/30/20 rule applied to the local median of $59,648 a year ($4,971 a month before tax).
What $59,648 leaves after Florida taxes
Federal income tax, Social Security, Medicare and Florida tax on the local median income. Change the salary to see yours.
Rent, jobs and pay in Florida
Living in Winter Haven, FL: common questions
What is the median household income in Winter Haven, FL?
According to the latest U.S. Census Bureau ACS 5-Year survey, the median household income in Winter Haven, FL is $59,648 per year (approximately $4,971 per month).
What is the average rent in Winter Haven, FL?
The closest official figure is HUD's Fair Market Rent for 2026: $1,226 for a studio, $1,230 for one bedroom, $1,497 for two, $2,023 for three and $2,511 for four, utilities included.
It is not an average of listings. HUD sets it at the rent 40% of recent movers paid or less for a standard unit, so a new lease on a nicer place will usually cost more.
Is Winter Haven, FL expensive to live in?
Prices there run 2.9% below the U.S. average. BEA's regional price parity for the metro area is 97.1, where the U.S. is 100. Rent moves the number most: housing is where places differ, while goods cost about the same everywhere.
How much do you need to earn to comfortably afford rent in Winter Haven, FL?
To keep a $1,497 two-bedroom under 30% of gross income, a household needs about $59,880 a year, or $4,990 a month. That is 100% of what the typical household in Winter Haven, FL earns.
How much do you need to live comfortably in Winter Haven, FL?
On the local median income of $59,648 ($4,971 a month before tax), the 50/30/20 rule leaves $2,485 a month for needs like rent, utilities and groceries, $1,491 for everything else and $994 for savings or debt. A two-bedroom at $1,497 takes 60% of the needs share.
How much is the electric bill in Winter Haven, FL?
Homes in Florida paid 15.1¢ per kWh on average (EIA). At 900 kWh a month, a typical use, that is about $136. Your bill depends mostly on heating and cooling.