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Appleton, WI metro area · BLS May 2025 · Updated

How much does a market research analyst make in Appleton, WI?

In the Appleton, WI metropolitan area, market research analysts earned a median of $65,110 a year ($31.30 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 690 of these jobs there. That is 30% above the $49,910 median for all jobs in the metro. The middle 80% earned between $40,890 and $104,080; these percentiles do not measure years of experience. Applying 2026 federal and Wisconsin tax rules to the median leaves an estimated $52,139 in take-home pay.

Market research analyst pay in Appleton, WI at a glance

Median salary

$65,110$31.30 per hour · $5,426 monthly · BLS May 2025
10th percentile$40,890$19.66/hr
25th percentile$50,890$24.47/hr
75th percentile$81,090$38.98/hr
90th percentile$104,080$50.04/hr
Jobs in this metro690Location quotient 0.96 (U.S. = 1.00)
Against all jobs here30% aboveAll-jobs median $49,910
Against Wisconsinabout the same asStatewide median $64,800
Against the U.S.17% belowNational median $78,760

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-home payWhat $65,000 a year leaves after tax in WisconsinFederal tax, FICA and Wisconsin withholding on that salary, with the other 49 states beside it.
By the hour$31 an hour is how much a yearWeekly, biweekly and monthly gross at 2,080 hours, plus time and a half.
HousingWhat a $65,000 salary buys at today's ratesPrice range, down payment and the monthly payment behind it, on current mortgage rates.
Local pricesWhat $65,000 is worth where you liveRent, groceries and the local price level against the national average.
Same stateEvery occupation Wisconsin publishes a wage forThe biggest employers, the best paid, and what is distinctive about Wisconsin.

Market research analyst salary in Appleton, WI after taxes

$65,110
$25,000$135,000
Filing status:
Gross salary breakdown$65,110
Net 80%
Fed 9%
WI 4%
FICA 8%
Annual take-home$52,139After all taxes
Monthly deposit$4,345Estimated per month
Biweekly paycheck$2,005Every 2 weeks (26/yr)
Effective tax rate19.9%Total tax burden
Federal income tax$5,633 / yr
Wisconsin state income tax$2,356 / yr
FICA (Social Security & Medicare)$4,981 / yr
Customize deductions in full Wisconsin calculator

Market research analysts pay range in Appleton, WI, hourly and yearly

BLS May 2025 estimates for the Appleton, WI metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What market research analysts earned in the Appleton, WI metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (WI)
10th percentile$19.66/hr$3,408$40,890$33,907
25th percentile$24.47/hr$4,241$50,890$41,450
MedianMedian$31.30/hr$5,426$65,110$52,139
75th percentile$38.98/hr$6,758$81,090$62,572
90th percentile$50.04/hr$8,673$104,080$77,381

Is $65,110 a good salary in Appleton, WI?

It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.

Median household income$85,825Census Bureau ACS
Local price level (U.S. = 100)92.47.6% below national average
One paycheck vs. a household75.9%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

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Market research analysts pay in other Wisconsin metros

Metros in the same state that are closest in size to Appleton, WI. A statewide average can hide differences this large.

Market research analyst pay in Appleton, WI: common questions

What is the median salary for market research analysts in Appleton, WI?

The BLS median annual wage for market research analysts in the Appleton, WI metro area was $65,110 in May 2025, about $5,426 a month or $31.30 an hour. Statewide, the Wisconsin median for this job is $64,800, so the metro pays about the same as the state.

What is the hourly pay for market research analysts in Appleton, WI?

The median hourly wage for market research analysts in Appleton, WI was $31.30 in the BLS survey. One in ten earned less than $19.66 an hour and one in ten earned more than $50.04.

How many market research analysts work in Appleton, WI?

BLS estimated 690 jobs for market research analysts in the metro in May 2025, or 5.5 of every 1,000 jobs. Its location quotient of 0.96 means the job is about as common here as in the country as a whole.

What is the pay range for market research analysts in Appleton, WI?

BLS wage estimates for market research analysts in Appleton, WI run from $40,890 at the 10th percentile to $50,890 at the 25th, $81,090 at the 75th, and $104,080 at the 90th. These are points in the wage distribution, not experience levels.

How much do market research analysts take home after taxes in Appleton, WI?

On a median gross salary of $65,110, an estimated $52,139 lands in net take-home pay per year ($2,005 biweekly) for a single filer claiming the standard deduction in Wisconsin in 2026. Total tax withholding equals $12,971 (an effective rate of 19.9%).

How much do market research analysts make per month in Appleton, WI?

On the median annual salary of $65,110, gross monthly income is $5,426. After federal, FICA, and Wisconsin state income taxes, estimated net take-home pay is $4,345 per month (or $2,005 every two weeks).

Is $65,110 a good salary in Appleton, WI?

At $65,110, the median salary for market research analysts is 75.9% of the Appleton, WI median household income ($85,825). It is 30% above the $49,910 median for all jobs in the metro. The BEA regional price parity is 92.4, so prices here run 7.6% below the U.S. average.