Lakeland-Winter Haven, FL metro area · BLS May 2025 · Updated

How much does a market research analyst make in Lakeland-Winter Haven, FL?

In the Lakeland-Winter Haven, FL metropolitan area, market research analysts earned a median of $76,630 a year ($36.84 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 1,050 of these jobs there. That is 66% above the $46,140 median for all jobs in the metro. The middle 80% earned between $43,390 and $125,820; these percentiles do not measure years of experience. Applying 2026 federal and Florida tax rules to the median leaves an estimated $62,739 in take-home pay.

Market research analyst pay in Lakeland-Winter Haven, FL at a glance

Median salary

$76,630$36.84 per hour · $6,386 monthly · BLS May 2025
10th percentile$43,390$20.86/hr
25th percentile$56,590$27.21/hr
75th percentile$99,770$47.96/hr
90th percentile$125,820$60.49/hr
Jobs in this metro1,050Location quotient 0.69 (U.S. = 1.00)
Against all jobs here66% aboveAll-jobs median $46,140
Against Florida2% aboveStatewide median $75,450
Against the U.S.3% belowNational median $78,760

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Market research analyst salary in Lakeland-Winter Haven, FL after taxes

$76,630
$30,000$155,000
Filing status:
Gross salary breakdown$76,630
Net 82%
Fed 10%
FICA 8%
Annual take-home$62,739After all taxes
Monthly deposit$5,228Estimated per month
Biweekly paycheck$2,413Every 2 weeks (26/yr)
Effective tax rate18.1%Total tax burden
Federal income tax$8,029 / yr
Florida state income taxNo state wage tax$0
FICA (Social Security & Medicare)$5,862 / yr

Market research analysts pay range in Lakeland-Winter Haven, FL, hourly and yearly

BLS May 2025 estimates for the Lakeland-Winter Haven, FL metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What market research analysts earned in the Lakeland-Winter Haven, FL metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (FL)
10th percentile$20.86/hr$3,616$43,390$37,044
25th percentile$27.21/hr$4,716$56,590$47,650
MedianMedian$36.84/hr$6,386$76,630$62,739
75th percentile$47.96/hr$8,314$99,770$79,018
90th percentile$60.49/hr$10,485$125,820$97,264

Is $76,630 a good salary in Lakeland-Winter Haven, FL?

It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.

Median household income$65,978Census Bureau ACS
Local price level (U.S. = 100)97.12.9% below national average
One paycheck vs. a household116.1%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

Market research analyst pay in Lakeland-Winter Haven, FL: common questions

What is the median salary for market research analysts in Lakeland-Winter Haven, FL?

The BLS median annual wage for market research analysts in the Lakeland-Winter Haven, FL metro area was $76,630 in May 2025, about $6,386 a month or $36.84 an hour. Statewide, the Florida median for this job is $75,450, so the metro pays 2% above the state.

What is the hourly pay for market research analysts in Lakeland-Winter Haven, FL?

The median hourly wage for market research analysts in Lakeland-Winter Haven, FL was $36.84 in the BLS survey. One in ten earned less than $20.86 an hour and one in ten earned more than $60.49.

How many market research analysts work in Lakeland-Winter Haven, FL?

BLS estimated 1,050 jobs for market research analysts in the metro in May 2025, or 4.0 of every 1,000 jobs. Its location quotient of 0.69 means the job is less concentrated here than in the country as a whole.

What is the pay range for market research analysts in Lakeland-Winter Haven, FL?

BLS wage estimates for market research analysts in Lakeland-Winter Haven, FL run from $43,390 at the 10th percentile to $56,590 at the 25th, $99,770 at the 75th, and $125,820 at the 90th. These are points in the wage distribution, not experience levels.

How much do market research analysts take home after taxes in Lakeland-Winter Haven, FL?

On a median gross salary of $76,630, an estimated $62,739 lands in net take-home pay per year ($2,413 biweekly) for a single filer claiming the standard deduction in Florida in 2026. Total tax withholding equals $13,891 (an effective rate of 18.1%).

How much do market research analysts make per month in Lakeland-Winter Haven, FL?

On the median annual salary of $76,630, gross monthly income is $6,386. After federal, FICA, and Florida state income taxes, estimated net take-home pay is $5,228 per month (or $2,413 every two weeks).

Is $76,630 a good salary in Lakeland-Winter Haven, FL?

At $76,630, the median salary for market research analysts is 116.1% of the Lakeland-Winter Haven, FL median household income ($65,978). It is 66% above the $46,140 median for all jobs in the metro. The BEA regional price parity is 97.1, so prices here run 2.9% below the U.S. average.