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Roanoke, VA metro area · BLS May 2025 · Updated

How much does a market research analyst make in Roanoke, VA?

In the Roanoke, VA metropolitan area, market research analysts earned a median of $64,340 a year ($30.93 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 700 of these jobs there. That is 36% above the $47,140 median for all jobs in the metro. The middle 80% earned between $37,690 and $120,650; these percentiles do not measure years of experience. Applying 2026 federal and Virginia tax rules to the median leaves an estimated $50,992 in take-home pay.

Market research analyst pay in Roanoke, VA at a glance

Median salary

$64,340$30.93 per hour · $5,362 monthly · BLS May 2025
10th percentile$37,690$18.12/hr
25th percentile$46,970$22.58/hr
75th percentile$91,400$43.94/hr
90th percentile$120,650$58.01/hr
Jobs in this metro700Location quotient 0.79 (U.S. = 1.00)
Against all jobs here36% aboveAll-jobs median $47,140
Against Virginia16% belowStatewide median $76,980
Against the U.S.18% belowNational median $78,760

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-home payWhat $64,000 a year leaves after tax in VirginiaFederal tax, FICA and Virginia withholding on that salary, with the other 49 states beside it.
By the hour$31 an hour is how much a yearWeekly, biweekly and monthly gross at 2,080 hours, plus time and a half.
HousingWhat a $64,000 salary buys at today's ratesPrice range, down payment and the monthly payment behind it, on current mortgage rates.
Local pricesWhat $64,000 is worth where you liveRent, groceries and the local price level against the national average.
Same stateEvery occupation Virginia publishes a wage forThe biggest employers, the best paid, and what is distinctive about Virginia.

Market research analyst salary in Roanoke, VA after taxes

$64,340
$25,000$130,000
Filing status:
Gross salary breakdown$64,340
Net 79%
Fed 9%
VA 4%
FICA 8%
Annual take-home$50,992After all taxes
Monthly deposit$4,249Estimated per month
Biweekly paycheck$1,961Every 2 weeks (26/yr)
Effective tax rate20.8%Total tax burden
Federal income tax$5,541 / yr
Virginia state income tax$2,885 / yr
FICA (Social Security & Medicare)$4,922 / yr
Customize deductions in full Virginia calculator

Market research analysts pay range in Roanoke, VA, hourly and yearly

BLS May 2025 estimates for the Roanoke, VA metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What market research analysts earned in the Roanoke, VA metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (VA)
10th percentile$18.12/hr$3,141$37,690$31,111
25th percentile$22.58/hr$3,914$46,970$38,034
MedianMedian$30.93/hr$5,362$64,340$50,992
75th percentile$43.94/hr$7,617$91,400$68,689
90th percentile$58.01/hr$10,054$120,650$87,584

Is $64,340 a good salary in Roanoke, VA?

It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.

Median household income$68,761Census Bureau ACS
Local price level (U.S. = 100)93.66.4% below national average
One paycheck vs. a household93.6%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

Compare markets

Market research analysts pay in other Virginia metros

Metros in the same state that are closest in size to Roanoke, VA. A statewide average can hide differences this large.

Market research analyst pay in Roanoke, VA: common questions

What is the median salary for market research analysts in Roanoke, VA?

The BLS median annual wage for market research analysts in the Roanoke, VA metro area was $64,340 in May 2025, about $5,362 a month or $30.93 an hour. Statewide, the Virginia median for this job is $76,980, so the metro pays 16% below the state.

What is the hourly pay for market research analysts in Roanoke, VA?

The median hourly wage for market research analysts in Roanoke, VA was $30.93 in the BLS survey. One in ten earned less than $18.12 an hour and one in ten earned more than $58.01.

How many market research analysts work in Roanoke, VA?

BLS estimated 700 jobs for market research analysts in the metro in May 2025, or 4.6 of every 1,000 jobs. Its location quotient of 0.79 means the job is less concentrated here than in the country as a whole.

What is the pay range for market research analysts in Roanoke, VA?

BLS wage estimates for market research analysts in Roanoke, VA run from $37,690 at the 10th percentile to $46,970 at the 25th, $91,400 at the 75th, and $120,650 at the 90th. These are points in the wage distribution, not experience levels.

How much do market research analysts take home after taxes in Roanoke, VA?

On a median gross salary of $64,340, an estimated $50,992 lands in net take-home pay per year ($1,961 biweekly) for a single filer claiming the standard deduction in Virginia in 2026. Total tax withholding equals $13,348 (an effective rate of 20.7%).

How much do market research analysts make per month in Roanoke, VA?

On the median annual salary of $64,340, gross monthly income is $5,362. After federal, FICA, and Virginia state income taxes, estimated net take-home pay is $4,249 per month (or $1,961 every two weeks).

Is $64,340 a good salary in Roanoke, VA?

At $64,340, the median salary for market research analysts is 93.6% of the Roanoke, VA median household income ($68,761). It is 36% above the $47,140 median for all jobs in the metro. The BEA regional price parity is 93.6, so prices here run 6.4% below the U.S. average.