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Rochester, NY metro area · BLS May 2025 · Updated

How much does a market research analyst make in Rochester, NY?

In the Rochester, NY metropolitan area, market research analysts earned a median of $77,170 a year ($37.10 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 2,550 of these jobs there. That is 51% above the $51,210 median for all jobs in the metro. The middle 80% earned between $46,030 and $127,620; these percentiles do not measure years of experience. Applying 2026 federal and New York tax rules to the median leaves an estimated $59,549 in take-home pay.

Market research analyst pay in Rochester, NY at a glance

Median salary

$77,170$37.10 per hour · $6,431 monthly · BLS May 2025
10th percentile$46,030$22.13/hr
25th percentile$58,490$28.12/hr
75th percentile$100,390$48.27/hr
90th percentile$127,620$61.36/hr
Jobs in this metro2,550Location quotient 0.89 (U.S. = 1.00)
Against all jobs here51% aboveAll-jobs median $51,210
Against New York22% belowStatewide median $98,580
Against the U.S.2% belowNational median $78,760

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Take-home payWhat $77,000 a year leaves after tax in New YorkFederal tax, FICA and New York withholding on that salary, with the other 49 states beside it.
By the hour$37 an hour is how much a yearWeekly, biweekly and monthly gross at 2,080 hours, plus time and a half.
HousingWhat a $77,000 salary buys at today's ratesPrice range, down payment and the monthly payment behind it, on current mortgage rates.
Local pricesWhat $77,000 is worth where you liveRent, groceries and the local price level against the national average.
Same stateEvery occupation New York publishes a wage forThe biggest employers, the best paid, and what is distinctive about New York.

Market research analyst salary in Rochester, NY after taxes

$77,170
$30,000$155,000
Filing status:
Gross salary breakdown$77,170
Net 77%
Fed 11%
NY 5%
FICA 8%
Annual take-home$59,549After all taxes
Monthly deposit$4,962Estimated per month
Biweekly paycheck$2,290Every 2 weeks (26/yr)
Effective tax rate22.8%Total tax burden
Federal income tax$8,147 / yr
New York state income tax$3,571 / yr
FICA (Social Security & Medicare)$5,904 / yr
Customize deductions in full New York calculator

Market research analysts pay range in Rochester, NY, hourly and yearly

BLS May 2025 estimates for the Rochester, NY metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What market research analysts earned in the Rochester, NY metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (NY)
10th percentile$22.13/hr$3,836$46,030$37,276
25th percentile$28.12/hr$4,874$58,490$46,615
MedianMedian$37.10/hr$6,431$77,170$59,549
75th percentile$48.27/hr$8,366$100,390$74,571
90th percentile$61.36/hr$10,635$127,620$91,777

Is $77,170 a good salary in Rochester, NY?

It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.

Median household income$76,284Census Bureau ACS
Local price level (U.S. = 100)97.03% below national average
One paycheck vs. a household101.2%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

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Market research analysts pay in other New York metros

Metros in the same state that are closest in size to Rochester, NY. A statewide average can hide differences this large.

Market research analyst pay in Rochester, NY: common questions

What is the median salary for market research analysts in Rochester, NY?

The BLS median annual wage for market research analysts in the Rochester, NY metro area was $77,170 in May 2025, about $6,431 a month or $37.10 an hour. Statewide, the New York median for this job is $98,580, so the metro pays 22% below the state.

What is the hourly pay for market research analysts in Rochester, NY?

The median hourly wage for market research analysts in Rochester, NY was $37.10 in the BLS survey. One in ten earned less than $22.13 an hour and one in ten earned more than $61.36.

How many market research analysts work in Rochester, NY?

BLS estimated 2,550 jobs for market research analysts in the metro in May 2025, or 5.2 of every 1,000 jobs. Its location quotient of 0.89 means the job is less concentrated here than in the country as a whole.

What is the pay range for market research analysts in Rochester, NY?

BLS wage estimates for market research analysts in Rochester, NY run from $46,030 at the 10th percentile to $58,490 at the 25th, $100,390 at the 75th, and $127,620 at the 90th. These are points in the wage distribution, not experience levels.

How much do market research analysts take home after taxes in Rochester, NY?

On a median gross salary of $77,170, an estimated $59,549 lands in net take-home pay per year ($2,290 biweekly) for a single filer claiming the standard deduction in New York in 2026. Total tax withholding equals $17,621 (an effective rate of 22.8%).

How much do market research analysts make per month in Rochester, NY?

On the median annual salary of $77,170, gross monthly income is $6,431. After federal, FICA, and New York state income taxes, estimated net take-home pay is $4,962 per month (or $2,290 every two weeks).

Is $77,170 a good salary in Rochester, NY?

At $77,170, the median salary for market research analysts is 101.2% of the Rochester, NY median household income ($76,284). It is 51% above the $51,210 median for all jobs in the metro. The BEA regional price parity is 97.0, so prices here run 3% below the U.S. average.