Market research analyst pay in Madison, WI at a glance
Median salary
$67,990$32.69 per hour · $5,666 monthly · BLS May 2025Run the numbers on your own pay
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Market research analyst salary in Madison, WI after taxes
Market research analysts pay range in Madison, WI, hourly and yearly
BLS May 2025 estimates for the Madison, WI metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.
| Percentile | Hourly | Monthly | Yearly | After tax a year (WI) |
|---|---|---|---|---|
| 10th percentile | $20.94/hr | $3,630 | $43,560 | $35,921 |
| 25th percentile | $25.50/hr | $4,420 | $53,040 | $43,071 |
| MedianMedian | $32.69/hr | $5,666 | $67,990 | $54,134 |
| 75th percentile | $44.06/hr | $7,637 | $91,640 | $69,367 |
| 90th percentile | $58.41/hr | $10,123 | $121,480 | $88,589 |
Is $67,990 a good salary in Madison, WI?
It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.
Market research analysts pay in Wisconsin and across the U.S.
The same job statewide and nationally, and a calculator for your own paycheck.
Market research analyst pay in Madison, WI: common questions
What is the median salary for market research analysts in Madison, WI?
The BLS median annual wage for market research analysts in the Madison, WI metro area was $67,990 in May 2025, about $5,666 a month or $32.69 an hour. Statewide, the Wisconsin median for this job is $64,800, so the metro pays 5% above the state.
What is the hourly pay for market research analysts in Madison, WI?
The median hourly wage for market research analysts in Madison, WI was $32.69 in the BLS survey. One in ten earned less than $20.94 an hour and one in ten earned more than $58.41.
How many market research analysts work in Madison, WI?
BLS estimated 2,640 jobs for market research analysts in the metro in May 2025, or 6.5 of every 1,000 jobs. Its location quotient of 1.12 means the job is more concentrated here than in the country as a whole.
What is the pay range for market research analysts in Madison, WI?
BLS wage estimates for market research analysts in Madison, WI run from $43,560 at the 10th percentile to $53,040 at the 25th, $91,640 at the 75th, and $121,480 at the 90th. These are points in the wage distribution, not experience levels.
How much do market research analysts take home after taxes in Madison, WI?
On a median gross salary of $67,990, an estimated $54,134 lands in net take-home pay per year ($2,082 biweekly) for a single filer claiming the standard deduction in Wisconsin in 2026. Total tax withholding equals $13,856 (an effective rate of 20.4%).
How much do market research analysts make per month in Madison, WI?
On the median annual salary of $67,990, gross monthly income is $5,666. After federal, FICA, and Wisconsin state income taxes, estimated net take-home pay is $4,511 per month (or $2,082 every two weeks).
Is $67,990 a good salary in Madison, WI?
At $67,990, the median salary for market research analysts is 76.6% of the Madison, WI median household income ($88,804). It is 17% above the $58,080 median for all jobs in the metro. The BEA regional price parity is 97.3, so prices here run 2.7% below the U.S. average.