Market research analyst pay in Santa Cruz-Watsonville, CA at a glance
Median salary
$78,880$37.92 per hour · $6,573 monthly · BLS May 2025Run the numbers on your own pay
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Market research analyst salary in Santa Cruz-Watsonville, CA after taxes
Market research analysts pay range in Santa Cruz-Watsonville, CA, hourly and yearly
BLS May 2025 estimates for the Santa Cruz-Watsonville, CA metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.
| Percentile | Hourly | Monthly | Yearly | After tax a year (CA) |
|---|---|---|---|---|
| 10th percentile | $23.16/hr | $4,014 | $48,170 | $39,955 |
| 25th percentile | $29.11/hr | $5,045 | $60,540 | $49,152 |
| MedianMedian | $37.92/hr | $6,573 | $78,880 | $61,231 |
| 75th percentile | $51.35/hr | $8,901 | $106,810 | $78,283 |
| 90th percentile | $70.00/hr | $12,133 | $145,600 | $101,488 |
Is $78,880 a good salary in Santa Cruz-Watsonville, CA?
It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.
Market research analysts pay in California and across the U.S.
The same job statewide and nationally, and a calculator for your own paycheck.
Market research analyst pay in Santa Cruz-Watsonville, CA: common questions
What is the median salary for market research analysts in Santa Cruz-Watsonville, CA?
The BLS median annual wage for market research analysts in the Santa Cruz-Watsonville, CA metro area was $78,880 in May 2025, about $6,573 a month or $37.92 an hour. Statewide, the California median for this job is $94,700, so the metro pays 17% below the state.
What is the hourly pay for market research analysts in Santa Cruz-Watsonville, CA?
The median hourly wage for market research analysts in Santa Cruz-Watsonville, CA was $37.92 in the BLS survey. One in ten earned less than $23.16 an hour and one in ten earned more than $70.00.
How many market research analysts work in Santa Cruz-Watsonville, CA?
BLS estimated 440 jobs for market research analysts in the metro in May 2025, or 4.5 of every 1,000 jobs. Its location quotient of 0.77 means the job is less concentrated here than in the country as a whole.
What is the pay range for market research analysts in Santa Cruz-Watsonville, CA?
BLS wage estimates for market research analysts in Santa Cruz-Watsonville, CA run from $48,170 at the 10th percentile to $60,540 at the 25th, $106,810 at the 75th, and $145,600 at the 90th. These are points in the wage distribution, not experience levels.
How much do market research analysts take home after taxes in Santa Cruz-Watsonville, CA?
On a median gross salary of $78,880, an estimated $61,231 lands in net take-home pay per year ($2,355 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $17,649 (an effective rate of 22.4%).
How much do market research analysts make per month in Santa Cruz-Watsonville, CA?
On the median annual salary of $78,880, gross monthly income is $6,573. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,103 per month (or $2,355 every two weeks).
Is $78,880 a good salary in Santa Cruz-Watsonville, CA?
At $78,880, the median salary for market research analysts is 71% of the Santa Cruz-Watsonville, CA median household income ($111,093). It is 44% above the $54,730 median for all jobs in the metro. The BEA regional price parity is 109.9, so prices here run 9.9% above the U.S. average.