Santa Cruz-Watsonville, CA metro area · BLS May 2025 · Updated

How much does a retail salesperson make in Santa Cruz-Watsonville, CA?

In the Santa Cruz-Watsonville, CA metropolitan area, retail salespersons earned a median of $38,620 a year ($18.57 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 2,430 of these jobs there. That is 29% below the $54,730 median for all jobs in the metro. The middle 80% earned between $36,040 and $49,020; these percentiles do not measure years of experience. Applying 2026 federal and California tax rules to the median leaves an estimated $32,684 in take-home pay.

Retail salesperson pay in Santa Cruz-Watsonville, CA at a glance

Median salary

$38,620$18.57 per hour · $3,218 monthly · BLS May 2025
10th percentile$36,040$17.33/hr
25th percentile$36,670$17.63/hr
75th percentile$45,430$21.84/hr
90th percentile$49,020$23.57/hr
Jobs in this metro2,430Location quotient 0.98 (U.S. = 1.00)
Against all jobs here29% belowAll-jobs median $54,730
Against Californiaabout the same asStatewide median $38,440
Against the U.S.9% aboveNational median $35,410

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Retail salesperson salary in Santa Cruz-Watsonville, CA after taxes

$38,620
$15,000$80,000
Filing status:
Gross salary breakdown$38,620
Net 85%
Fed 6%
CA 1%
FICA 8%
Annual take-home$32,684After all taxes
Monthly deposit$2,724Estimated per month
Biweekly paycheck$1,257Every 2 weeks (26/yr)
Effective tax rate15.4%Total tax burden
Federal income tax$2,454 / yr
California state income tax$527 / yr
FICA (Social Security & Medicare)$2,954 / yr

Retail salespersons pay range in Santa Cruz-Watsonville, CA, hourly and yearly

BLS May 2025 estimates for the Santa Cruz-Watsonville, CA metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What retail salespersons earned in the Santa Cruz-Watsonville, CA metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (CA)
10th percentile$17.33/hr$3,003$36,040$30,714
25th percentile$17.63/hr$3,056$36,670$31,195
MedianMedian$18.57/hr$3,218$38,620$32,684
75th percentile$21.84/hr$3,786$45,430$37,883
90th percentile$23.57/hr$4,085$49,020$40,587

Is $38,620 a good salary in Santa Cruz-Watsonville, CA?

It depends on what else people there earn and what things cost. Here is the median for retail salespersons next to both.

Median household income$111,093Census Bureau ACS
Local price level (U.S. = 100)109.99.9% above national average
One paycheck vs. a household34.8%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

Retail salesperson pay in Santa Cruz-Watsonville, CA: common questions

What is the median salary for retail salespersons in Santa Cruz-Watsonville, CA?

The BLS median annual wage for retail salespersons in the Santa Cruz-Watsonville, CA metro area was $38,620 in May 2025, about $3,218 a month or $18.57 an hour. Statewide, the California median for this job is $38,440, so the metro pays about the same as the state.

What is the hourly pay for retail salespersons in Santa Cruz-Watsonville, CA?

The median hourly wage for retail salespersons in Santa Cruz-Watsonville, CA was $18.57 in the BLS survey. One in ten earned less than $17.33 an hour and one in ten earned more than $23.57.

How many retail salespersons work in Santa Cruz-Watsonville, CA?

BLS estimated 2,430 jobs for retail salespersons in the metro in May 2025, or 24.6 of every 1,000 jobs. Its location quotient of 0.98 means the job is about as common here as in the country as a whole.

What is the pay range for retail salespersons in Santa Cruz-Watsonville, CA?

BLS wage estimates for retail salespersons in Santa Cruz-Watsonville, CA run from $36,040 at the 10th percentile to $36,670 at the 25th, $45,430 at the 75th, and $49,020 at the 90th. These are points in the wage distribution, not experience levels.

How much do retail salespersons take home after taxes in Santa Cruz-Watsonville, CA?

On a median gross salary of $38,620, an estimated $32,684 lands in net take-home pay per year ($1,257 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $5,936 (an effective rate of 15.4%).

How much do retail salespersons make per month in Santa Cruz-Watsonville, CA?

On the median annual salary of $38,620, gross monthly income is $3,218. After federal, FICA, and California state income taxes, estimated net take-home pay is $2,724 per month (or $1,257 every two weeks).

Is $38,620 a good salary in Santa Cruz-Watsonville, CA?

At $38,620, the median salary for retail salespersons is 34.8% of the Santa Cruz-Watsonville, CA median household income ($111,093). It is 29% below the $54,730 median for all jobs in the metro. The BEA regional price parity is 109.9, so prices here run 9.9% above the U.S. average.