Santa Maria-Santa Barbara, CA metro area · BLS May 2025 · Updated

How much does a market research analyst make in Santa Maria, CA?

In the Santa Maria-Santa Barbara, CA metropolitan area, market research analysts earned a median of $79,710 a year ($38.32 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 960 of these jobs there. That is 54% above the $51,690 median for all jobs in the metro. The middle 80% earned between $44,900 and $156,330; these percentiles do not measure years of experience. Applying 2026 federal and California tax rules to the median leaves an estimated $61,738 in take-home pay.

Market research analyst pay in Santa Maria, CA at a glance

Median salary

$79,710$38.32 per hour · $6,643 monthly · BLS May 2025
10th percentile$44,900$21.59/hr
25th percentile$60,700$29.18/hr
75th percentile$107,630$51.75/hr
90th percentile$156,330$75.16/hr
Jobs in this metro960Location quotient 0.82 (U.S. = 1.00)
Against all jobs here54% aboveAll-jobs median $51,690
Against California16% belowStatewide median $94,700
Against the U.S.1% aboveNational median $78,760

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Market research analyst salary in Santa Maria, CA after taxes

$79,710
$30,000$160,000
Filing status:
Gross salary breakdown$79,710
Net 77%
Fed 11%
CA 4%
FICA 8%
Annual take-home$61,738After all taxes
Monthly deposit$5,145Estimated per month
Biweekly paycheck$2,375Every 2 weeks (26/yr)
Effective tax rate22.6%Total tax burden
Federal income tax$8,706 / yr
California state income tax$3,168 / yr
FICA (Social Security & Medicare)$6,098 / yr

Market research analysts pay range in Santa Maria, CA, hourly and yearly

BLS May 2025 estimates for the Santa Maria-Santa Barbara, CA metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What market research analysts earned in the Santa Maria-Santa Barbara, CA metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (CA)
10th percentile$21.59/hr$3,742$44,900$37,478
25th percentile$29.18/hr$5,058$60,700$49,271
MedianMedian$38.32/hr$6,643$79,710$61,738
75th percentile$51.75/hr$8,969$107,630$78,783
90th percentile$75.16/hr$13,028$156,330$107,824

Is $79,710 a good salary in Santa Maria, CA?

It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.

Median household income$98,161Census Bureau ACS
Local price level (U.S. = 100)108.88.8% above national average
One paycheck vs. a household81.2%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

Market research analyst pay in Santa Maria, CA: common questions

What is the median salary for market research analysts in Santa Maria-Santa Barbara, CA?

The BLS median annual wage for market research analysts in the Santa Maria-Santa Barbara, CA metro area was $79,710 in May 2025, about $6,643 a month or $38.32 an hour. Statewide, the California median for this job is $94,700, so the metro pays 16% below the state.

What is the hourly pay for market research analysts in Santa Maria-Santa Barbara, CA?

The median hourly wage for market research analysts in Santa Maria-Santa Barbara, CA was $38.32 in the BLS survey. One in ten earned less than $21.59 an hour and one in ten earned more than $75.16.

How many market research analysts work in Santa Maria-Santa Barbara, CA?

BLS estimated 960 jobs for market research analysts in the metro in May 2025, or 4.8 of every 1,000 jobs. Its location quotient of 0.82 means the job is less concentrated here than in the country as a whole.

What is the pay range for market research analysts in Santa Maria-Santa Barbara, CA?

BLS wage estimates for market research analysts in Santa Maria-Santa Barbara, CA run from $44,900 at the 10th percentile to $60,700 at the 25th, $107,630 at the 75th, and $156,330 at the 90th. These are points in the wage distribution, not experience levels.

How much do market research analysts take home after taxes in Santa Maria-Santa Barbara, CA?

On a median gross salary of $79,710, an estimated $61,738 lands in net take-home pay per year ($2,375 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $17,972 (an effective rate of 22.5%).

How much do market research analysts make per month in Santa Maria-Santa Barbara, CA?

On the median annual salary of $79,710, gross monthly income is $6,643. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,145 per month (or $2,375 every two weeks).

Is $79,710 a good salary in Santa Maria-Santa Barbara, CA?

At $79,710, the median salary for market research analysts is 81.2% of the Santa Maria-Santa Barbara, CA median household income ($98,161). It is 54% above the $51,690 median for all jobs in the metro. The BEA regional price parity is 108.8, so prices here run 8.8% above the U.S. average.