Santa Rosa-Petaluma, CA metro area · BLS May 2025 · Updated

How much does a market research analyst make in Santa Rosa-Petaluma, CA?

In the Santa Rosa-Petaluma, CA metropolitan area, market research analysts earned a median of $78,810 a year ($37.89 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 960 of these jobs there. That is 39% above the $56,850 median for all jobs in the metro. The middle 80% earned between $50,120 and $138,700; these percentiles do not measure years of experience. Applying 2026 federal and California tax rules to the median leaves an estimated $61,189 in take-home pay.

Market research analyst pay in Santa Rosa-Petaluma, CA at a glance

Median salary

$78,810$37.89 per hour · $6,568 monthly · BLS May 2025
10th percentile$50,120$24.10/hr
25th percentile$64,050$30.80/hr
75th percentile$102,860$49.45/hr
90th percentile$138,700$66.68/hr
Jobs in this metro960Location quotient 0.81 (U.S. = 1.00)
Against all jobs here39% aboveAll-jobs median $56,850
Against California17% belowStatewide median $94,700
Against the U.S.about the same asNational median $78,760

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Market research analyst salary in Santa Rosa-Petaluma, CA after taxes

$78,810
$30,000$160,000
Filing status:
Gross salary breakdown$78,810
Net 78%
Fed 11%
CA 4%
FICA 8%
Annual take-home$61,189After all taxes
Monthly deposit$5,099Estimated per month
Biweekly paycheck$2,353Every 2 weeks (26/yr)
Effective tax rate22.4%Total tax burden
Federal income tax$8,508 / yr
California state income tax$3,084 / yr
FICA (Social Security & Medicare)$6,029 / yr

Market research analysts pay range in Santa Rosa-Petaluma, CA, hourly and yearly

BLS May 2025 estimates for the Santa Rosa-Petaluma, CA metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What market research analysts earned in the Santa Rosa-Petaluma, CA metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (CA)
10th percentile$24.10/hr$4,177$50,120$41,405
25th percentile$30.80/hr$5,338$64,050$51,746
MedianMedian$37.89/hr$6,568$78,810$61,189
75th percentile$49.45/hr$8,572$102,860$75,871
90th percentile$66.68/hr$11,558$138,700$97,413

Is $78,810 a good salary in Santa Rosa-Petaluma, CA?

It depends on what else people there earn and what things cost. Here is the median for market research analysts next to both.

Median household income$104,674Census Bureau ACS
Local price level (U.S. = 100)107.87.8% above national average
One paycheck vs. a household75.3%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

Market research analyst pay in Santa Rosa-Petaluma, CA: common questions

What is the median salary for market research analysts in Santa Rosa-Petaluma, CA?

The BLS median annual wage for market research analysts in the Santa Rosa-Petaluma, CA metro area was $78,810 in May 2025, about $6,568 a month or $37.89 an hour. Statewide, the California median for this job is $94,700, so the metro pays 17% below the state.

What is the hourly pay for market research analysts in Santa Rosa-Petaluma, CA?

The median hourly wage for market research analysts in Santa Rosa-Petaluma, CA was $37.89 in the BLS survey. One in ten earned less than $24.10 an hour and one in ten earned more than $66.68.

How many market research analysts work in Santa Rosa-Petaluma, CA?

BLS estimated 960 jobs for market research analysts in the metro in May 2025, or 4.7 of every 1,000 jobs. Its location quotient of 0.81 means the job is less concentrated here than in the country as a whole.

What is the pay range for market research analysts in Santa Rosa-Petaluma, CA?

BLS wage estimates for market research analysts in Santa Rosa-Petaluma, CA run from $50,120 at the 10th percentile to $64,050 at the 25th, $102,860 at the 75th, and $138,700 at the 90th. These are points in the wage distribution, not experience levels.

How much do market research analysts take home after taxes in Santa Rosa-Petaluma, CA?

On a median gross salary of $78,810, an estimated $61,189 lands in net take-home pay per year ($2,353 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $17,621 (an effective rate of 22.4%).

How much do market research analysts make per month in Santa Rosa-Petaluma, CA?

On the median annual salary of $78,810, gross monthly income is $6,568. After federal, FICA, and California state income taxes, estimated net take-home pay is $5,099 per month (or $2,353 every two weeks).

Is $78,810 a good salary in Santa Rosa-Petaluma, CA?

At $78,810, the median salary for market research analysts is 75.3% of the Santa Rosa-Petaluma, CA median household income ($104,674). It is 39% above the $56,850 median for all jobs in the metro. The BEA regional price parity is 107.8, so prices here run 7.8% above the U.S. average.