Santa Rosa-Petaluma, CA metro area · BLS May 2025 · Updated

How much does a retail salesperson make in Santa Rosa-Petaluma, CA?

In the Santa Rosa-Petaluma, CA metropolitan area, retail salespersons earned a median of $39,570 a year ($19.02 an hour) in May 2025, according to the BLS Occupational Employment and Wage Statistics survey for the metro. BLS counted 5,720 of these jobs there. That is 30% below the $56,850 median for all jobs in the metro. The middle 80% earned between $37,110 and $55,260; these percentiles do not measure years of experience. Applying 2026 federal and California tax rules to the median leaves an estimated $33,409 in take-home pay.

Retail salesperson pay in Santa Rosa-Petaluma, CA at a glance

Median salary

$39,570$19.02 per hour · $3,298 monthly · BLS May 2025
10th percentile$37,110$17.84/hr
25th percentile$37,940$18.24/hr
75th percentile$45,740$21.99/hr
90th percentile$55,260$26.57/hr
Jobs in this metro5,720Location quotient 1.11 (U.S. = 1.00)
Against all jobs here30% belowAll-jobs median $56,850
Against California3% aboveStatewide median $38,440
Against the U.S.12% aboveNational median $35,410

Run the numbers on your own pay

Same U.S. tax tables as the rest of the site. Change the salary, state, or filing status.

Retail salesperson salary in Santa Rosa-Petaluma, CA after taxes

$39,570
$15,000$80,000
Filing status:
Gross salary breakdown$39,570
Net 84%
Fed 6%
CA 1%
FICA 8%
Annual take-home$33,409After all taxes
Monthly deposit$2,784Estimated per month
Biweekly paycheck$1,285Every 2 weeks (26/yr)
Effective tax rate15.6%Total tax burden
Federal income tax$2,568 / yr
California state income tax$565 / yr
FICA (Social Security & Medicare)$3,027 / yr

Retail salespersons pay range in Santa Rosa-Petaluma, CA, hourly and yearly

BLS May 2025 estimates for the Santa Rosa-Petaluma, CA metropolitan statistical area. Monthly and take-home figures are ours, computed from the annual wage.

What retail salespersons earned in the Santa Rosa-Petaluma, CA metro area, May 2025
PercentileHourlyMonthlyYearlyAfter tax a year (CA)
10th percentile$17.84/hr$3,093$37,110$31,531
25th percentile$18.24/hr$3,162$37,940$32,165
MedianMedian$19.02/hr$3,298$39,570$33,409
75th percentile$21.99/hr$3,812$45,740$38,120
90th percentile$26.57/hr$4,605$55,260$45,226

Is $39,570 a good salary in Santa Rosa-Petaluma, CA?

It depends on what else people there earn and what things cost. Here is the median for retail salespersons next to both.

Median household income$104,674Census Bureau ACS
Local price level (U.S. = 100)107.87.8% above national average
One paycheck vs. a household37.8%of area median income

The same job statewide and nationally, and a calculator for your own paycheck.

Retail salesperson pay in Santa Rosa-Petaluma, CA: common questions

What is the median salary for retail salespersons in Santa Rosa-Petaluma, CA?

The BLS median annual wage for retail salespersons in the Santa Rosa-Petaluma, CA metro area was $39,570 in May 2025, about $3,298 a month or $19.02 an hour. Statewide, the California median for this job is $38,440, so the metro pays 3% above the state.

What is the hourly pay for retail salespersons in Santa Rosa-Petaluma, CA?

The median hourly wage for retail salespersons in Santa Rosa-Petaluma, CA was $19.02 in the BLS survey. One in ten earned less than $17.84 an hour and one in ten earned more than $26.57.

How many retail salespersons work in Santa Rosa-Petaluma, CA?

BLS estimated 5,720 jobs for retail salespersons in the metro in May 2025, or 27.9 of every 1,000 jobs. Its location quotient of 1.11 means the job is more concentrated here than in the country as a whole.

What is the pay range for retail salespersons in Santa Rosa-Petaluma, CA?

BLS wage estimates for retail salespersons in Santa Rosa-Petaluma, CA run from $37,110 at the 10th percentile to $37,940 at the 25th, $45,740 at the 75th, and $55,260 at the 90th. These are points in the wage distribution, not experience levels.

How much do retail salespersons take home after taxes in Santa Rosa-Petaluma, CA?

On a median gross salary of $39,570, an estimated $33,409 lands in net take-home pay per year ($1,285 biweekly) for a single filer claiming the standard deduction in California in 2026. Total tax withholding equals $6,161 (an effective rate of 15.6%).

How much do retail salespersons make per month in Santa Rosa-Petaluma, CA?

On the median annual salary of $39,570, gross monthly income is $3,298. After federal, FICA, and California state income taxes, estimated net take-home pay is $2,784 per month (or $1,285 every two weeks).

Is $39,570 a good salary in Santa Rosa-Petaluma, CA?

At $39,570, the median salary for retail salespersons is 37.8% of the Santa Rosa-Petaluma, CA median household income ($104,674). It is 30% below the $56,850 median for all jobs in the metro. The BEA regional price parity is 107.8, so prices here run 7.8% above the U.S. average.